ANT GROUP
Ant Group, formerly Ant Financial, is an affiliate company of the leading Chinese e-commerce player Alibaba Group. Ant Group owns China’s most prominent digital payment platform, Alipay, which serves over a million users and 80 million merchants, with consolidated revenues reaching RMB 1.02 trillion in March 2026. They strive to give all consumers and small businesses equal access to financial and other services through technology.
Over the years, we have worked with Ant Group on a wide range of videos, from corporate videos to customer credentials, to deliver the company’s key business messages and help educate its stakeholders in an efficient, engaging and accessible manner.
Ant Group is efficiently introducing new products and services in China's rapidly growing technology scene that adopt the latest technologies for a better user experience. Therefore, we also work with them to update their corporate videos to reflect the latest business developments.
In addition to the essential products and services, Ant’s corporate video 2018 featured Ant Forest, an award-winning initiative the company launched to promote a greener lifestyle by inspiring users to reduce daily carbon emissions and better protect the environment. Originally focused on business perspectives, we recommended adding this social element to the video, which added to the overall story.